
It’s a big deal for an app like Spotify to adopt this technology. One is that Spotify is simply bigger, more fun, and more engaging than most websites or platforms that previously. There are a few key differences between Spotify Codes and QR codes of the past, however.

And don’t most people feel like QR codes were overhyped, and not as revolutionary as we once hoped? Absolutely. If this sounds like QR codes being repackaged in a sexier box, you’re mostly right. The seemingly now-ancient adage of “Yeah, look us up on Spotify” can be replaced with “Scan this.” With how weird and complicated some band names and spellings can be, this could be a welcome relief. They can post their Spotify Code on their website, or a flyer, and bring people to their Spotify page. They’re also handy for bands and artists that want to share their music instantaneously with fans. Simple and effective, and most importantly, useful. Instead, users can use Spotify Codes the way they would a regular QR code: Take a picture and you’ll be directed to the page.

It’s a way for users to share links to songs, artists, albums, and playlists available on Spotify, without asking them to find and text or email or otherwise manually share a link. They recently unveiled “Spotify Codes,” which are essentially audiowave-shaped barcodes.

The New, More Beautiful QR Code Take Spotify, the Swedish music streaming giant that is battling the likes of Apple and Google for the ears of the people. But that’s changing, and we’re seeing companies like Spotify and Snapchat reimagine how barcodes can be used by businesses and customers alike. But for decades, they didn’t have to be: They were used primarily by businesses to track the location, status, and price of their inventory and assets.
